STAR- Despite its limited presence in Indonesia with only two hotels in Bali, Tune hotels has joined the big league when it was name among the TOP20 Indonesia Innovative Brands 2011 by the country's leading marketing communications magazine MIX.Ranked ninth, Tune Hotels stands side-by-side with world renowned brands such as Blackberry, Nissan and Tupperware, along with home-grown Indonesian giants including BCA Bank, Bank Danamon and Ancon EcoPark.
Tune Hotels was the only Malaysia brand on the list and it is the second accolade for the brand this year after its Westminister hotel in London was awarded a certificate of Exellence the world's largest travel website TripAdvisor last month as a "result of consistently great feedback" from the hotel guests.
Tune Hotels was the only Malaysia brand on the list and it is the second accolade for the brand this year after its Westminister hotel in London was awarded a certificate of Exellence the world's largest travel website TripAdvisor last month as a "result of consistently great feedback" from the hotel guests.
Tune Hotels group CEOMark Lankester said:" We are veryencouraged by the recognition from MIX. Our presence in Indonesia might currently be confined to only two hotels in Bali, but it did not stop ur from getting into the radar of keen industry observers and marketing professionals."To be ranked ninth among brands in Southeast Asia's largest market speaks volumes of Tune Hotel's service proposition and quality. We are very proud to be the only Malaysian brand on such a reputable list" said Lankester.
He added that the company would be opening five now hotels in Indonesia next year, namely in Jakarta, Pekanbary, Makassar, Surabaya and Palembang. In his review, MIX attributed Tune Hotels' innovativesnes to its ability to serve the practical needs of tourists by giving them the best value.
"Apart from affordable room rates, Tune Hotels also accommodates tourists who just need a room to 'sleep and go'," the review stated.
Other notable features include Tune Hotels's online booking system as well as the usage of wall spaces within the hotel premises for advertising purposes. " The innovation is not just incremental but actually radical. Tune Hotels has transformed not one or two, but all aspects of the hotel services," said Dentsu Strat Indonesia president director Janoe Arijanto who sat on the judging panel. He added that budget hotels in Indonesia have now become a category of its own and one of the main catalysts of growth for the model was Tune Hotels.
Meanwhile, another jury, OMG Creative Consultant Yoris Sebastian noted:"Tune Hotels Bali is a perfect example of radical innovation taking place-offering luxurious beds at very affordable prices."
Tune Hotels service offering focuses on five-star beds, powerful showers, central and convenieny locations, clean environment and 24-hour security.
Tune Hotels currently has 12 operating properties including nine in Malaysia that are located in Kuala Lumpur, KLIA-LCCT Airport, Kota Damansara, Penang, Johor Bahru, Kuching, Bintulu Kota Kinabalu and Kota Bharu; two in Bali, Indonesia (Kuta and Legian) and one in London.
Since the removal of admin fee in January, guests can further save 20% if they purchase the Comfort Package that includes towels, toiletries and air condition credits. They can enjoy even more savings of 30% with Plus Package that bundles television and in-room wifi.
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